Special Holiday Sale – Mara Hoffman

For all those who haven’t yet discovered this multi talented designer, we have some special offer. All Mara Hoffman’s dresses are now on sale! If you are not yet convinced, let us introduce you to Hoffman’s world of oriental patterns and exotic inspirations.

Hoffman established a recognizable aesthetic heavily focused on colorful, original prints early in her career. Recurrently drawing from nature and mythology, Hoffman ultimately draws inspiration from her own travels around the world and is a true, living embodiment of her designs.

In 2008, Mara Hoffman had her first Bryant Park appearance at the Mercedes Benz Fashion Week. This year also marked the launch of the brand’s first swim collection, consisting of playful bikinis, cutout one pieces and dashiki cover-ups. In 2009, Hoffman showed her swim collection at the Mercedes Benz Fashion Week Swim in Miami. In 2011, Mara was honored to be inducted as a member of the Council of Fashion Designers of America.

Hoffman and her close-knit team continue to evolve creatively out of their headquarters in New York City, growing the label to now encompass Women’s Ready-to-Wear, Swimwear, Childrenswear, Bridal, and recently welcomed its newest category, Activewear.

Her projects always draw inspiration from oriental patterns, mytholigies and hieroglyphics which combined with modern shapes and forms create offbeat ready to wear for active, self-confident and creative women.

Drop by at Layover Boutique to check more of her beautiful dresses and skirts!

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Christmas compaigns’ invasion!

Fashion industry is getting ready for the upcoming Xmas fever. The biggest brands compete with each other to create the most atractive Xmas compaign of the year. They hire the hottest fashion faces but also engage celebrities, all to catch the global attention. Here goes our personal ranking of  the best Xmas compaigns of the year. Which one is your favorite?

  1. Katy Perry for H&M. The glamorous pop star was an obvious choice for this popular brand. The natural beauty, extravagant singer and the girl next door incorporates the freshness and the childy joy of the Xmas time which both were the main themes of the H&M’s winter collection.KATE PERY1
  2. Cara Delevigne and Kendall Jenner for Penshoppe. These two girls are rocking the newest session for the Filipino brand. Being bestfriends in real life is certainly helpful when it comes to incarnating the natural party vibe which was the central campaign theme. Despite of the fact that Cara Delevigne officialy suspended her fashion career, the hot Cara&Kendall duo aka #CaKe will surely appear in other fashion related projects. CAKE
  3. Naomi Campbell, Elton John and Romeo Beckham for Burberry. The legendary British brand is widely renowned for its spectacular Christmas campaigns. This year, the Xmas session was inspired by the cult British movie – “Billy Elliot”. Burberry engaged the hottest British stars, icluding Naomi Campbell, Eltohn John, Rosie Huntington-Whiteley and Romeo Beckham. The pictures were shot by one and only – Mario Testino. NAOMIROSIEYes, this is one of many reasons why we actually love Christmas!